Changing how we relate to each other is a technical question, it's a cultural one. It's about whose labor is valued and whose voice is heard; whose are acknowledged, whose constraints are taken seriously and which choices feel possible, she If we want to navigate uncertainty differently and make upstream engagement meaningful we need to rethink the culture that structures our relationships, decisions and priorities. For a recalibration of pace feels essential. Everything feels like it's moving fast at the moment, he I hope things start to slow down and we see a more curated landscape. So I went to meet Her Highness, She is someone I've always admired and looked up to, and she told me that they were looking into doing something of the sort in the region. She introduced me to her daughter, we began to work on this project that would bridge both cultures, the West and the Middle East I am so grateful for her support; she started as my chair and she is now like a sister to me. And because, honestly, not a white shoe girl, she. As a sentimental touch, she wore her grandmother's diamond earrings and bracelet as a way to honor her. The things that have improved compared to when we started Fashion Trust in is number one the talent and the quality of the garments. And I feel like interest in the region is really growing on the consumer side. For starters, baggy jeans are can be worn all year long and with practically every kind of outerwear and shoes, which provides a limitless amount of outfit possibilities. Pair them with colorful sneakers and faux fur, heavy brogues and blazers, crisp shirting and ballet flats the list goes on. He's joined on the 2025 Prize winner, who usually present their collections in Tokyo. The fall 2026 edition of fashion week kicked off with an explosive cameo in the form of opening winter sports themed catwalk. She points to as an example of a manufacturing led company that is still building its creative identity. has had a high focus on design for many years and is considered the hub of design and creativity in Asia. This speaks to the core challenge facing marketers today. But as styles mature, it's become trickier to know where to begin. I invited my mother as my plus one. Saudi label will present its Alaia Handbag Sale collection at the. A lot of the walkers are with strong followings. We are not quite there yet, for example, believes we are a couple of years away from most consumers shopping via agentic AI. But does have a strategy to improve margins without having to drive prices up. We are planning to add more factories worldwide.